ECOBAT Battery Technologies (ECOBAT) has been serving the UK aftermarket for nearly 70 years, although the company was founded as Manchester Batteries in 1952 by Harry Pemberton in Abergele, North Wales the business steadily grew and opened more branches throughout England, Wales and Scotland. Manchester Batteries was rebranded as Manbat in 1996 was then bought by the ECOBAT Group in 2009 and under the leadership of UK MD Steve Sheppard, the company continued to grow, and an industrial division was created to service the industrial market.


By 2016, the newly rebranded ECOBAT Battery Technologies had grown into a pan-European company with sites in France and the Benelux region. In 2019, it acquired Europa Batteries in ROI and now, ECOBAT is pleased to announce the opening of a new branch in Northern Ireland.


In August 2020, ECOBAT acquired Easystart Ireland. Easystart Ireland is a well-established business that serves a range of businesses throughout Ireland. This acquisition is hugely positive, not only for Easystart Ireland’s customers, but also for ECOBAT’s customers in the area, as they will benefit from an enhanced delivery service, increased stock availability, as well as a highly knowledgeable local team.
The new branch, located in Crumlin, Co Antrim, will be headed by Colin Watterson who has worked in the battery industry for more than 20 years. Colin will be joined by Jim and David who both also have extensive knowledge of the battery market.


Colin says: “ECOBAT’s acquisition of Easystart Ireland is a mutually very positive opportunity. Easystart Ireland’s customers will have a greatly enhanced choice of products with the introduction of quality brands such as Lucas VARTA, Exide, Odyssey, Optima, and US batteries.”


ECOBAT General Manager, Kevin Wood echoes Colin’s statement saying: “We’re thrilled to have Colin and his team on board. We’re proud to now have ECOBAT sites in all UK regions; this acquisition, along with the excellent service available from our Portlaoise site, will ensure our brands are easily and readily available to all.”


Sales Director, Paul Payne says: “This is a great opportunity for the aftermarket in Ireland to access brands that weren’t previously easily available to them. We’re looking forward to working with Colin, Jim and David and warmly welcome them into the ECOBAT family.”